HUMAN/IP
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Official AI Avatars

HUMAN/IP

Real personalities.
New digital possibilities.

Watch the showcase

HUMAN/IP Showcase

This is just
the beginning.

Watch on YouTube

Inspiration / Instagram

New
perspectives.

Creative inspiration by omer.ariely.ai (@thisaintcanon).

Watch the reel on Instagram
Watch the reel on Instagram ↗

A post by omer.ariely.ai (@thisaintcanon)

01 / The idea

Real personalities.New digital possibilities.

HUMAN/IP is developing a service for official AI avatars of celebrities from around the world. Major brands can use them to produce marketing content with their chosen celebrity, anytime and anywhere.

Official and approved

The celebrity authorizes the use and decides which brand may use their avatar and for what purpose.

One partner for delivery

HUMAN/IP creates and manages the avatar, arranges usage rights and produces high-quality campaigns.

AI-generated example of a fictional popstar on an arena stage

02 / Why now

Produce faster.Stay recognizable.

AI makes advertising content faster and usually less expensive to produce. A celebrity brings personality, recognition and trust.

The value of a celebrity

A recognizable identity gives campaigns a distinctive face.

The opportunity for brands

Produce with the chosen celebrity without arranging a shared shoot date for every new version.

AI-generated illustrative image

03 / The solution

One official avatar.Many possibilities.

Once created together with the celebrity, the avatar should be usable across different campaigns. The celebrity retains control over the permitted use.

Anytime, anywhere

Produce marketing content independently of the celebrity’s packed shooting schedule.

Languages and markets

Adapt campaigns for different languages, countries and audiences.

New versions

Create product updates, new campaign directions, different styling or a different hairstyle.

AI-generated commercial film set with a large crew and camera crane

04 / Production

From avatarto finished campaign.

HUMAN/IP combines digital production with live-action shoots, tailored to the creative idea and agreed approvals.

Create the avatar

Professional capture of the celebrity provides the foundation for the official AI avatar.

Digital or with a body double

Produce AI content or shoot live action with a body double. The official avatar of the chosen celebrity is integrated in post-production.

Deliver the campaign

Prepare approved content for the agreed markets and oversee its use.

AI-generated illustrative image

05 / Rights and quality

Clear approvals.High quality.

HUMAN/IP brings together rights, production and ongoing support. The reputation of the brand and the celebrity is central to this work.

Arrange usage rights

Agree which brand may use the avatar and for which advertising.

Organize approvals

Clarify responsibilities and coordinate the agreed use with the celebrity and their management.

Check quality

Review production quality and ensure the content fits the brand and the celebrity.

Oversee use

Monitor use and coordinate legal action when needed.

AI-generated campaign portrait of a fictional performer in a modern architectural setting

06 / The benefits

More opportunities.For both sides.

The service aims to create additional business opportunities and complement existing relationships.

For celebrities and management

Additional income from usage rights, less travel and new business opportunities. The celebrity decides how their identity is used.

For brands and agencies

Faster campaigns, less production effort and more versions for different languages and markets, with one partner for delivery.

AI-generated illustrative image

Contact

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HUMAN/IP

Rocco KopecnyManaging Director / Founder
rk@human-ip.agency